Hi, my name is Misha (Michael) Kerch, I am a Graphic Designer.
I have over Fifteen years of experience in the field of Graphic Design.
I started studying Graphic Design when I was in High School and by the final year I started working for a small business that product print works. I continued to work there during my army service so by the end of the service I already had 4 years of experience in Graphic Design.
After the service for the next year and a half I started to work in a new print house that did mainly billboards, business advertisements and local newspaper graphics.
During that time I went to “Concept” College and studied for “Preparation for visual communications”.
"Right after the army I didn't waste any time and started to working in a print house where learned all I could about large scale printing"
2010 - Some of the memories
Last few months in the army
Making big posters
DESIGN IS PROBLEM SOLVING
"My job is to make your business look professional."
Later on I started to work in a different print house “Kenyon-Hadfus” in Kfar-Saba industrial area. I faced tight deadlines and variant types of work and client, I did all kind of design from Branding and Logo designs to Print and a little bit of web, the work was hard but satisfying.
In that time I Studied in “Sela” College:
"Graphic & Web design & Development" for two years.
"This is the place that thought me the most about Digital Printing and offset Printing"
2011 - 2013 Print house memories
"While working in the print house, I developed a hobby of designing funny POSTERS to entertain the waiting customers"
some of my favorite posters
מילון מונחים איציק - עברית
רוצים לדעת כיצד אנו עובדים?
After I Graduated from “Sela” College I went to “ACC Tirza Granot” College to study “Art Direction” for two year. There I learned professionally about: Branding, Marketing, Commercials, Creative Thinking & Visual Design Languages.
"ACC gave me all the tools I needed to become more creative and opened my eyes to the world of advertisement that I didn't know about"
"acc - tirza granot" memories from my point of view
From 2013 (after first year in “TIrza Granot”) I started working in Way2cu company as a junior web designer but quite quickly I moved on to become the company's Creative Director and lead for the design.
During my time as creative director I Redesigned and company logo, designed the CALLBOX logo and many more stuff for the company.
In my work I come across many fields from Company/Business Branding or Re branding to Commercial landing page designs for marketing campaigns, web designs and E-Commerce online shops designs.
I am very passionate about my design and I give my full attention and effort to every client. I love clean and minimalist designs, I know the Hot Trends of designs and how to apply them but I also am not afraid to come up with my own original ideas and go wild with the design when I can.
For every client I prepare a custom design I don't use templates for anything, I fit the design specifically to what the client needs.
I love translating content to informative design and I believe that through color, shape and form I can create a lasting memory for the viewer.